Starting in 2012 GM introduced a “transit” wheel program for MY full-size SUVs and Crew Cab pickups to help increase penetration of 22” wheels and create a higher level of personalization. A transit wheel is simply a steel wheel, 22” tire, and TPM mounted to the vehicle during assembly which will be used to transport the vehicle from factory to dealer.
In order to execute the “transit” wheel strategy the following process must be adhered too:
Following this process will ensure success which will lead to reduced dealer and customer pricing, improved penetration and provide future opportunities on other vehicles.