2017 Mannequin Vehicle

Increase floor traffic, boost vehicle turn, and increase profits on each vehicle sale.

Register A Mannequin Vehicle Now

Program Overview

We’re taking a proven sales technique and adding bonus incentives to the sales staff for each qualifying mannequin vehicle sold. This program is available for all area GM dealerships to particpate in, all you have to do is register your vehicles prior to sale, and then contact your TSM once the mannequin is sold.1

When you register an eligible accessorized mannequin vehicle you qualify the sales manager and selling salesperson to each receive earnPower incentives upon vehicle sale, depending on the vehicle type and package price.2

Trucks, Crossovers, and SUVs

Package Total Sales Manager Salesperson
$3,000 MSRP 100 earnPower rewards 100 earnPower rewards
$1,500 MSRP 50 earnPower rewards 50 earnPower rewards

CARs & performance

Package Total Sales Manager Salesperson
$3,000 MSRP 100 earnPower rewards 100 earnPower rewards
$1,500 MSRP 50 earnPower rewards 50 earnPower rewards
$500 MSRP 25 earnPower rewards 25 earnPower rewards

Registering Your Mannequin

Eligible mannequin vehicles must be registered prior to sale to qualify for dealer incentives.

Register A Vehicle

Program Terms & Requirements3

  • Incentive tiers are calculated by MSRP on ADI to dealer accessories only.
  • LPOs, labor, or any accessories not supplied by the ADI aren't included in package cost.
  • Non-GM Accessories may be present, but aren't included package cost.
  • Vehicle must have an itemized addendum showing all GM content added to the vehicle.
  • Vehicles placed inside the showroom must have accessory decal stickers (available at Dealer1 store) appropriately placed on the vehicle.
1Dealer must demonstrate to ADI that vehicle was sold, dealer trades do not qualify as a sale.
2Added GM Accessories must equal or exceed one of the MSRP reward tiers.
3Program terms and requirements are subject to change at any time.

Inspiration

Here are just some of the appealing new accessory combinations available in 2017. Try one out or build your own!

Included Accessories MSRP
Integrated Cargo Liner $70.00
Carrier Hitch Mount $129.00
2 Bike Hitch by THULE $269.00
Black Bowtie Emblems $115.00
Front & Rear Floor Mats $130.00
Total $713.00
Potential Added Profit $158.35
Included Accessories MSRP
Trailering Camera System Package $999.00
LED Bed Lighting $135.00
6-Inch Rectangular Steps (Chrome) $725.00
Front Floor Liners $110.00
Total $1,969.00
Potential Added Profit $442.30
Included Accessories MSRP
All-Weather Floor Liners $180.00
Bed Extender $249.00
Bedliner $305.00
Bed Side Rails $375.00
Rectangular Assist Steps (Black) $625.00
Illuminated Bowtie $325.00
Total $2,059.00
Potential Added Profit $502.30
Included Accessories MSRP
Headrest DVD System $1,995.00
Premium Noise-Canceling Headphones (2) $298.00
All-Weather Floor Mats (Three Rows) $220.00
Total $2,513.00
Potential Added Profit $613.35
Included Accessories MSRP
19-Inch Wheel Package $2,421.24
All-Weather Floor Mats $130.00
Remote Start $275.00
Bright Chrome Grille $380.00
Total $3,206.24
Potential Added Profit $686.45
Included Accessories MSRP
20-Inch Wheel Package $4,283.08
Hood Stripes $550.00
Pedal Cover Kit $125.00
Spoiler $375.00
Total $5,333.08
Potential Added Profit $1,186.96
Included Accessories MSRP
Keyless Entry System $125.00
All-Weather Floor Liners (All Rows + Cargo) $395.00
Wheel Package $3,281.56
Assist Steps $545.00
Black Grille Insert $365.00
Total $4,711.56
Potential Added Profit $1,064.74

Resources

Enhance your mannequin process with these helpful sources.